Saying it right.
It's not just what you say but how you say it that's important. Take the case of our school principal many years ago when we were in school.
One day, the Agong passed away on the throne. The principal announced that on the PA system. That was fine, until he immediately proclaimed with the next sentence, 'tomorrow is a public as well as a school holiday". The whole school went, "Yyyyyyeeeeeaaaaahhhhh!!!!" You know how kids are…
We couldn't see the principal's face, but we could imagine the color. After a slight pause, he came back with all the ballistics he could muster. The whole school went deadly quiet.
That reminds me of the story of the blacksmith who was showing his apprentice how to forge a tool from a piece of steel. He gave the apprentice a hammer, grabbed the piece of red hot metal from the fire and and said to the young man, "Ready? When I nod my head, hit it."
He waited until the metal changed color, then nodded. The young man hit him on the head.