Some say, plenty. Others just try to avoid doing things like giving a dog a bad name. Some illiterate parents of my previous generation wouldn't thing twice about naming their kids after some farm animals. I'm not saying they're bad as names go, but that's all they could come out with. The nicknames they label their kids with were even worse.
When you want to give your child an appropriate name you may want to consult the 'tongshu' and base it on the date and time of birth. That's for the 'technical' minded.
When I wanted to name my kids, I made sure I tested each one out loud how it would sound like in a few major languages to avoid giving anyone a red face later. Some names could sound like profanities in other languages or dialects. Others could insult those with sensitive ears.
Make a name simple, that's my motto. Your kid could easily live up to it. Not a name so complicated to pronounce that foreigners have to twist their tongues into a knot trying to address them. Not a name so huge in historical fame that your kid can't measure up. LIke Mohandas Karamchand, Ghenjiz Khan or Shih Huang Ti.
And I think you won't go wrong to apply that same principle to your product's brand name or company name.
So, anyone going into the drinking water business? Here's a suggestion for the brand name: "Glug-Glug".